WALK INTO MARG PROPERTIES SHOPPE AND WALK OUT WITH A HOME
~A first-of-its-kind "shopping" for home experience~
~Options to use the finest visual and interactive technologies~
Chennai, February 25, 2011 – MARG ProperTies, the residential arm of MARG Ltd has introduced a new concept in the industry by launching its "MARG ProperTies Shoppe" at Ashok Nagar, Chennai. The objective of launching this new initiative is to bring about a unique experience to customers through a concept retail store.
MARG ProperTies Shoppe, a first-of-its-kind 2000 sq. feet show room is equipped with experiential zones, AV rooms, Discussion rooms, Touch screen kiosk and exclusive customer lounge. MARG ProperTies is also planning to launch more retail stores in Chennai in the near future.
This new retail home Shoppe will allow customers easy access to MARG ProperTies portfolios across the city, apart from offering an interactive and comprehensive experience to the customer who walks in, the store will also showcase the range of products and their uniqueness.
Speaking on the occasion, Mr. GRK Reddy, Chairman & Managing Director, MARG Ltd said, "MARG ProperTies Shoppe, first of its kind retail shop in the Real Estate category will be not just be a one stop solution for all customers but will also serve them as a education and counseling centre by sharing updated industry knowledge for a more informed investment decision based on the land cost, city values & movement and asset appreciation.
Commenting on the launch, Mr. Oscar Braganza, Executive Director – Real Estate & Industrial Clusters said, "Real Estate industry is cluttered today with very little differentiation. To lead the pack, you need to be innovative and value oriented. MARG has always been a front runner in innovation and customer focus. MARG ProperTies Shoppe is one such initiative which aims to give customers a brand experience par excellence thereby appealing to their sense of aspiration."
Elaborating further on the MARG ProperTies Shoppe concept, Mr. S. Ramakrishnan, CEO, MARG ProperTies said, "Since we have homes for all the categories ranging from Affordable homes, Urban Smart homes, Integrated Townships & Ultra Luxury homes, the customers can pick and choose the home best suited to their requirements through a unique buying experience. This is first of the retail shops to be launched and we are planning to launch few more in the near future to get closer to the customer"
Some of the key highlights of the MARG ProperTies Shoppe are:
- Options to use the finest visual and interactive technologies
- Options to use the finest visual and interactive technologies
- Lifelike touch screens and virtual walkthroughs making home purchase come alive like never before
- Options to choose from range of affordable, value for money, urban smart and ultra luxury homes
- Home experts to offer personalized advice, informed decision making and smooth processing, all in the comfort of an exclusive lounge
- A limited period, special booking offer of a 8 gram gold coin with every booking at the MARG ProperTies Shoppe
This Home Shoppe will also showcase and leverage on the strength of the parent brand MARG and encourage sales while creating good will in the minds of prospective customers and partners. The brand shoppe will also offer convenience for booking properties through online in all its showrooms to provide customer care support across showrooms to maintain high levels of customer satisfaction.
MARG ProperTies Shoppe is located at Block T1 & T2, 1st Avenue, next to Pallava Hospital, 100ft Road, Ashok Nagar, Chennai.
ABOUT MARG PROPERTIES
MARG ProperTies, a leading name in the real estate space provides value enriched homes and builds everlasting relationships. Having already sold more than 2.5 million sq.ft. of residential space with many successful projects launched in the last one year, MARG ProperTies offers a wide range of Affordable homes, Urban Smart homes, Integrated townships & Ultra Luxury homes and is poised to build 20,000 homes. MARG ProperTies has added over 2500 happy customers to the MARG family till date.
The MARG ProperTies Promise: Delivering the right product with the right value; Better value to customers through economies on utilities, infrastructure and smarter technologies; Long term appreciation of property; Superior design and flexibility; Hassle-free maintenance support and On time delivery.
The MARG ProperTies Values: Sound investment, 100% Vaastu compliant, Trust, Great design and Assured quality
The MARG ProperTies offerings: Measure & Pay, Upgrade, Great Deals, Zero dead space and 24 X 7 Customer support (Online support, real time customer portals and on-line customer referral system, Relationship managers for personalized selling and consultative approach and Customer delight of Purchase, delivery and after sales experience)
ABOUT MARG LIMITED
MARG Limited (BSE: 530543), incorporated in 1994 and headquartered in Chennai, is an infrastructure, real estate development and services company. The Company is listed on the Bombay Stock Exchange and its shares are traded on the NSE under the category of 'Permitted Security'. MARG's businesses are organized under 4 distinct business verticals – Marine Infrastructure & Services, Urban & Industrial Infrastructure, EPC and Real Estate. MARG is strategically developing greenfield ports on the Eastern Coast of India. The Karaikal Port is currently operational with a capacity of 5.2 MMTPA (Million Metric Tonnes Per Annum) and phased expansion is underway to eventually scale up to 47 MMTPA. The Company has also been awarded a contract to develop a Minor Port cum Ship Repair Yard at Mugaiyur. MARG Swarnabhoomi, the Company's flagship project in Urban & Industrial Infrastructure, is being developed as an inclusive city based on the principles of New Urbanism, with unique offerings for Education, Research & innovation. The Company's EPC division provides integrated turnkey solutions for Greenfield and Brownfield projects. MARG's Residential Real Estate business, under the umbrella brand MARG ProperTies, offers homes across multiple segments with focus on affordable housing. Malls, IT Parks and Office Spaces constitute the Company's Commercial Real Estate business. MARG is also expanding its sectoral presence with Airport projects in Bellary and Bijapur and a Multi-Level Car Park (MLCP) in Chennai.
The Company, currently employing over 1100 people, is ISO 9001: 2008 certified for carrying out activities in planning and development of commercial, residential and turnkey projects. MARG Ltd. and/or its subsidiaries have offices in India, China and Singapore.
More information on MARG is available on http://www.marggroup.com
For further information contact:
|Usri Sen / K. Ravishankar
M: +91 99402 41521 / +91 93828 87608